// The Pursuit of Scratch
I use data, coaching, deliberate practice and AI to explore how marginal gains are created and why improvement is rarely linear. Category 1 golfer. Sales leader. Always learning.
Cat 1
Golfer · always working on it
16
Posts published so far
2h
Recent TrackMan session
∞
Lessons still to learn
Round Report · Strokes Gained · Latest
Three blobs, two doubles, an estimated −10.3 strokes gained. But the pre-shot routine held all the way around. Why the scorecard didn't tell the whole story.
Coaching · Course Management · Latest
An afternoon at Pleasington with Dom Bott, a DP World Tour caddie who has worked with Thomas Bjørn, Colin Montgomerie and Paul Casey. Decision-making, routine, and the power of commitment.
Putting · Complete Guide · Latest
Five skills, four practice games, one philosophy. Everything I've learned on my journey towards scratch golf — and why the goal isn't a perfect stroke.
Technology · AI · Latest
The biggest change happening in golf isn't a piece of equipment. It's artificial intelligence. After a year of performance analytics, strokes gained and DECADE strategy, here's what I've learned.
Mindset · Latest
Every piece of the puzzle is now in place. The swing. The short game. The putting. The course management. Golf rewards consistency, not improvement. Twenty solid rounds change everything.
Practice & TrackMan · Latest
A strokes-gained ledger for closing the gap from a 5 handicap to scratch — built with Ryan, Steve Hamer and Chris Hanson, and sharpened by treating golf as thirty separate skills rather than one game.
Coaching · Latest
A day with former DP World Tour professional Chris Hanson. Not because I mastered the short game — because I finally had a roadmap for it.
Practice & TrackMan · Latest
Overall score: 70. Estimated handicap: 5. The number aligned — but the real value was the clarity on where the shots are hiding. Inside 100 yards.
Round Report · Latest
42 points. 5th from 45 pairs. 26 putts. No penalties. No three-putts. A Four Ball Better Ball at Lancaster Golf Club with Stewart Edge that reinforced the most underrated lesson in golf.
Round Report · Latest
86% safe drives. 0 penalties. 20% greens in regulation. The Tangent stats painted a brutally honest picture — and strangely, I came away encouraged. The bottleneck is finally obvious.
Round Report · Latest
Bad score and bad golf are not always the same thing. What today's round — and a week of TrackMan data and Jamie Edwards' psychology session — actually revealed about where my game is.
Golf & Psychology · Featured
Last night I attended a seminar with Jamie Edwards from Trained Brain. On the surface it was about golf psychology. In reality it was about leadership, performance, decision making, and how we think when things matter most.
Practice & TrackMan
Two hours on TrackMan completely changed my understanding of where my game actually is. The data told a very different story from what I felt.
Golf & Sales
The best performers in golf and sales are not always the most aggressive. They're usually the ones making the best decisions consistently over time.
Golf & Sales
Most missed targets are not caused in the final week of the quarter. They are created months earlier. Golf's most frustrating mistake explains why.
Golf & Psychology
Reflections from an evening with Jamie Edwards from Trained Brain — on neutral thinking, the thinking box vs the playing box, and why performance is remembering.
Golf & Sales
The best performers in golf and sales are not always the most aggressive. They're usually the ones making the best decisions consistently over time.
Golf & Sales
Most missed targets are not caused in the final week of the quarter. They are created months earlier. Golf's most frustrating mistake explains why.
Practice & TrackMan · Latest
A strokes-gained ledger for closing the gap from a 5 handicap to scratch — built with Ryan, Steve Hamer and Chris Hanson, and sharpened by treating golf as thirty separate skills rather than one game.
Practice & TrackMan
Two hours on TrackMan running structured strokes gained testing completely changed my understanding of where my game actually is. The data told a very different story from what I felt.
More practice and TrackMan posts coming soon.
// The crossover
I've played golf seriously for years and the more I play, the more I notice how much the sport mirrors what happens in business. Preparation. Decision-making. Composure under pressure. Recovery from mistakes.
These aren't just golf skills. They're performance skills — and they show up everywhere.
That's why I write about golf honestly: the good rounds, the frustrating ones, the TrackMan sessions that reveal uncomfortable truths, and what the sport keeps teaching me about patience, process, and perspective.
// The setup
What's in the Bag — full club specs
chrisberry.uk/whats-in-the-bag
// Sales thinking
Why You MUST Sell Outcomes, Not Features
chrisberry.uk/blog
// Framework
Multi-Thread Sales — win organisations, not contacts
multithreadsales.com
// Qualification
The CHRIS Framework
chrisframework.com
// More writing
Golf is just one part of what I write about. Head to the main blog for posts on sales strategy, B2B leadership, and AI in sales.